R17 Philosophy
What we believe in.
Excellence as a way of doing things.
DISCOVER THE PHILOSOPHYAbout R17
A HIGH-PERFORMANCE BRAND BUILT AT THE HIGHEST LEVEL.
R17 is a high-performance brand born from sport.
Ricardinho’s experience at the highest level, turned into a method, training, experiences, leadership and new ways to help people and teams raise their game.
SPORT IS THE SOURCE OF OUR CREDIBILITY.
NOT OUR LIMIT.
WHERE R17 COMES FROMBEFORE THE BRAND,
BEFORE THE BRAND,
CAME EXPERIENCE.
- Olympic champion.
- Two-time world champion.
- Captain.
- Setter.
But the point is not to list trophies.
For decades, Ricardinho had to prepare, read, decide, execute, correct, lead and create conditions that helped others play better too.
Meet RicardinhoWHAT WE ARE BUILDING
A PERFORMANCE BRAND THAT EDUCATES.
Not a volleyball school trying to talk about high performance.
Not a collection of courses built around a champion’s story.
R17 is born from sport to turn real experience into principles, a method, training, experiences and applications that can reach other fields of play.
THE R17 CORE
Método R17
How we structure experience.
Principles and reference points that turn high-level experience into something that can be taught and applied.
Explore Método R17R17 LANGUAGE
How we make the complex understandable.
- Tigre.
- Esgrima.
- Joystick.
- Pé de Bailarina.
- Braço da Mira.
- Chifre de Unicórnio.
THE BRAND IS ALREADY IN
DIFFERENT FIELDS OF PLAY.
R17 WAS DESIGNED TO GO BEYOND WHAT EXISTS TODAY.
TRAINING AND LICENSING
Method, certification and a presence on new courts.
Experiences
Camps, immersive experiences, clinics and proprietary formats.
TALENT
Development, assessment and opportunities for athletes.
CULTURE AND PRODUCTS
Content, tools and products related to performance.
Horizons for the brand’s expansion. These do not necessarily represent products or services currently available.
WHAT ISYOUR GAME?
Play at a high level.
